
As part of their strategy to encourage
a reduction in car use and promote more sustainable modes
of transport, East Sussex County Council commissioned Michael
to produce an eye-catching publicity campaign working closely
with their Travelplan Officer.
The campaign includes branding the TravelChoice
identity, exhibition design, bus-shelter posters, vehicle
livery, an exhibition bus, and leaflets and publications.
Michael continues to originate concepts, copy, and design
for the campaign.
The campaign recently won a ‘Highly
Commended’ in the Commuter Initiatives Awards of the
Association of Commuter Transport.

Initial Travelchoice exhibition panel
and report cover

Following Travelchoice exhibition panel

Travelchoice leaflets promoting alternatives
to car travel

A series of three bus-shelter posters
for a campaign in the Eastbourne area, featuring local landmarks.
Co-written with colleague Peter Brawne

A series of three bus-shelter posters
for a campaign in the Eastbourne area, featuring local landmarks.
Co-written with colleague Peter Brawne

A series of three bus-shelter posters
for a campaign in the Eastbourne area, featuring local landmarks.
Co-written with colleague Peter Brawne

Bus back and 48-sheet advertisements
for Lewes and Hastings campaigns

Livery design for County bus fleet

Branding for Travelchoice exhibition
trailer

Poster/brochure for professional theatre
workshop festival

The Asham Award: Call For Entries publicity
for short story writers’ competition

The Asham Award: Call For Entries publicity
for short story writers’ competition

Promotional exhibition panel for highways
management consultancy
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